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II_1_1 Böttcherstrasse before Ludwig Roselius
Lots of cities have a Böttcherstrasse: Hamburg, Wismar, Stralsund, Lübeck..but thanks to one man’s idea and will to act, Bremen’s Böttcherstrasse is the most famous of all. Ludwig Roselius made this street into a single, unified and harmonious ensemble–a Gesamtkunstwerk–and there is no other place like it in the world.
III_2_1 Artisanal handicrafts
The establishment of high-quality, contemporary artisanal handicrafts was one of the original intentions behind the redevelopment of Böttcherstrasse.
III_2_2 Paintings and drawings
The inventory includes design drawings by the architects involved in the planning or by the artists who were responsible for the interior design of the newly created rooms.
III_2_3 Posters
The perspicacious advertising strategy of Kaffee HAG founder Ludwig Roselius meant that art was continually used for advertising purposes during the planning and redevelopment of Böttcherstrasse.
III_1 Correspondence collection
Ludwig Roselius engaged very actively in correspondence. It is said that he employed up to three secretaries at a time in his office, who were ready to take dictations at all times.
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